What to write about in your business blog is any relevant quality content that is going to market and promote your business.
Most businesses have a range of great value products and services about what they are passionate having a considerable benefit to their customers.
Yet when I ask about content for a blog post some business people answer is, I have “nothing” – I don’t believe you!
Yet these same businesses spend thousands of dollars per year marketing their business by the traditional methods of press, radio, TV or yellow pages and much of this marketing is never seen or is lost within seconds.
Whereas a website full of quality content is a library of valuable information that is known as evergreen content which can last for years.
A website without a blog can be likened to you being stark naked…
Let me provide direction on what to write about for your business blog.
Every business has a priority in what they wish to market and sell usually related to their overall business and its strengths. Strengths creating competitive advantages and unique selling positions.
Much of that information is in the heads of the entrepreneurs and not a lot is committed to documentation.
To expands your business employees and the public need to be informed if you wish to market and grow the business.
A website with an attached blog (web log) is an excellent way to document the information to create a library of valuable information for employees, the public and visitors to which they can refer.
Today is the information age, the internet is where people go to find that information.
The public is hungry for information…
Consistency counts – writing a regular blog post is best to market your business.
What to write about | your business…
1. The products and services
Produce a range of blog posts about your products and services especially those that you wish to promote. Spend the time producing quality content – it’s far better than content quantity as that will be reflected in search engine rankings.
Provide the knowledge and education to your staff and the public. No need for the hard sell – Quality products and services sell themselves.
Style and weave your blog into the popular questions people are asking and searching for.
It becomes harder when you are in a highly technical area but it is of little use copywriting content that no one has an interest in as your blog will have few if any visits.
2. Promotion and marketing.
Within every article you write you should be marketing and promoting your business, products and services.
The use of SEO will increase article and website visits. More traffic increases your ranking.
Online provides inexpensive multi-level options that were only previously available to big business. More information here.
3. Competitive Advantages and Unique Selling Points.
Your competitive advantages are what sets your business apart from the competition highlighting the benefits your customer receives.
Your unique selling points are the marketing statement used to promote the areas of superiority in the sale of your business’s products and services.
Here is how to develop your best business competitive advantages and unique selling points.
4. Expanding your market base.
Fact – On average all businesses naturally lose 10+/-% of their customers annually so to maintain your current sales volume you need 10% more customers per year.
What direction are you wanting to take your business…
These are the actions you need to take:
- Increase your marketing area
- Increase the product range
- Increase your services
- Increase your skills
5. Marketing of this expansion.
Take advantage of the options that the internet provide with an inexpensive high quality website.
Yes it will cost a little money, effort and hard work by you to market and promote your website, product and services – but that’s what business is all about.
Here is how to increase sales online for marketing your business and not cost a packet of dollars. 95% of all businesses have an online presence and so should you.
Other important readings on blogging.
A point check list for blogging success helps you maximize your content quality and indexing.
Bloggers gain more business by providing valuable quality content to the market without the sales pitch. People want real answers to their questions.
Require training or help go here
In Summary of what to write about in your business blog
Today is the information age, the internet is where people go to find that information
This post provides – What to write about in your business blog is any relevant quality content that is going to market and promote your business.