What is the purpose of a Website | a Call to Action! It is to capture peoples eyeballs and then provide information to a person exploring the internet in answer to their search question. It may be the only form of marketing your business but it certainly exposes all businesses to the wider world.
The internet is the modern version of an encyclopaedia providing electronic data that can be kept updated with the very latest information. From its humble beginnings in 1990 to today it is the medium that people use to source information even from their mobile phone.
The internet is a very inexpensive way to call people to action by providing quality content to the world wire web with near 1 billion websites currently viewing some 3.5 billion searches per day on Google the world’s largest search engine (75% +/- of all searches).
What is a Website…
A website provides information to people via the World Wide Web (www) by electronic medium in pages of content.
Web pages are the building blocks that are interlinked to form a website providing information to the viewer who searches the internet for information in answer to their questions. Those pages that contain the most valuable relevant quality content will be visited more often.
1. Types of Websites
Websites can have many functions to provide information or actions in various forms from individuals, commercial, non profit or government organisations.
There are two main types of websites
1.1 Static Website
This type of website is static providing consistent information over a period of time not unlike a printed brochure in pages of content generally in text or image formate about your products or services.
Over time a static website attracts fewer visitors.
1.2. Dynamic Website
A dynamic website is an active website that constantly changes with
- regular blog posts
- additional products or services
- having subscribers
- social media interaction
- or it can be interactive such as a booking service or buying online.
Dynamic websites gain far more visitors than static websites
2. Variety of Websites
These are some of the most popular
- Health and fitness
- Social networks
- and there are many more here
3. What is the purpose of a Website?
Being specific what is the purpose and goal of your business website.
You need to formulate your website objectives and goals on paper and review the direction and results from time to time.
You need to answer these questions and inform visitors to your website with answers.
1. Why are my products and services superior
2. What can people do with your product and services
3. Why are they unique
4. What are your competitive advantages and what sets you apart from the competition. Customers buy benefits.
5. What are your unique selling points – the factors that differentiates you, your brand, products or services to stand out from the crowd and make your business special
6. Long term build your brand to become the authority that people can trust
4. Make your purpose and goal clear to your audience
Focus most on what people see when they land on your website. You literally have only seconds to capture peoples attention with a headline or image.
The below types of landing mostly form a dynamic website that has more activity receiving far more visitors.
4.1 Landing page options
Try to include these points onto your landing page:
- Use a great headline that leaves the reader inquiring
- It is also important that the first two or three paragraphs be punchy and to the point of your article
- An image is worth a thousand words and may be use a slider of additional images to keep people on site longer
1. If your Blog is the landing page
The one thing about regular blog posts is that they provide an ongoing parade of new content.
By formulating the perfect headline there is a chance you will get the visitor to read the first sentence. If your visitor reads the first sentence they may read the second, scan the rest of the article and visit your website. Good Luck!
2. Specials or a Sale is your landing page
With the continualy change in sales and specials people become returning visitors to your website to see what is new.
3. An Event you are promoting landing page
This type of page continually changes as events come and go creating activity.
4. If your Homepage is your landing page
Have a tagline that captures attention and summarises your business.
Look to incorporate one or more regular activity to encourage people to revisit.
4.2 You want the reader to take action!
The whole purpose of a website is to Call People into Action! in contacting you one way or another and make a sale.
5. Maintain search engine optimisation (SEO) of your whole website.
This maximises the use of keywords and that your website and its articles will be seen more often by more visitors. More here
6. Make use of search engine marketing (SEM)
SEM provides additional linkages to your website and its articles to market your website and brand. More here
Wrapping Up – What is the Purpose of a Website | a Call to Action!
The internet is the modern version of an electronic encyclopaedia that can be kept updated with the very latest information. From its humble beginnings in 1990 to today it is the medium that people use to source information even from their mobile phone.
What is the purpose of a Website | a Call to Action! It is to capture peoples eyeballs and then provide information to a person searching the internet in answer to their search question. It may be the only form of marketing your business but it certainly exposes all businesses to the wider world.