Recent completed customer websites setups
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Last updated 26 December 2014
Within the page I will provide you with the reasons all businesses should have a website, the pitfalls and setup options.
Does your business need a website?
In a rapidly changing world over 50% of sales leads are coming from mobile search to the internet…
Today 95% of businesses have a website but 90% of those are of poor or very poor quality and will never be found.
Business need to continually innovate and move with the trends – If they don’t change they go out of business…
1. A Website is a way to…
- Provide people who are searching the internet in answer to their questions
- With a blog attached to your website it gives you the opportunity to build your brand and showcase your business
- Take advantage of the Marketing resources the internet offers today with near 3 billion people online and that is due to double by 2020
- Increase sales by expanding your market base locally, nationally or internationally if you wish
- Provide customers with lower pricing and if you are smart more profits to you
- Cut costs with the efficiency that an online business provides. Fewer employees, lower marketing costs, no need for the expensive shop front operation and in many cases direct shipments (no need to hold any stock)
2. What type of website
A dynamic and active website is 90% more likely to be found in a search than a static or passive website.
A quality and valuable website design is both a science and a art using SEO methodology of strategies, techniques and tactics to secure a higher ranking placement of your website in search engine search pages results.
Your website should reflect the type and style of business and be a source of valuable information
- Providing your great range of products and services
- Provide knowledge such as “how to”
- Be smart and well informed
- Be efficient with great service
- Be professional and trusted
- Offering great value for money
3. What are your website setup options
3.1 DIY (do it yourself)
DIY websites are very light on in search engine optimisation, are limiting in design and the coding behind is not clean and supports the supplier of the program. You need to face the fact you will have a website but it is never going to make it!
You can do this but you need a lot of time and training to set your website up to be successful. It comes down to where your time is best spent, on your business or your website. If you wish to go this route we can help point you in the right training direction.
3.2 Using a website design hack
If a cheap price is your only goal that is provided by some hack – don’t waste your money!
To be frank you will do your business more harm than good with an inferior website as it will not show your business in a good light. They generally have little understanding of the best and latest SEO and SEM practices.
Your business will not stand out from the crowd, will have none or lack up-to-date SEO and SEM practices providing few if any visitors. It can have a negative effect on your professionalism.
3.3 Using a professional
Be aware there are many SEO experts out there who charge higher costs and do not have the knowledge or latest expertise. Many website designers will lock you into their systems that cost you ongoing money we don’t we set you Free.
Also many SEO organizations in Asia that will provide a website that is “a low cost” entry but communications and understanding does not necessarily give you what you want and they do not understand western culture or your business.
If you want to have real results and have someone who is on top of their game with a professional website design and construction using up-to-date practices Contact Us at David McCracken SEO.
For more detail in website setup costs go here
For your website to be successful firstly your site needs to be constructed with more than 50 important elements.
Also you need the best and latest SEO and SEM practices producing articles of real quality content.
To keep up-to-date I maintain my knowledge with two of the most successful people in the world who are leaders in online presence.
WordPress is the worlds largest content management system (CMS) platform, used by 71 million users. WordPress is used by 20% of the top 10 million websites, by 20.4% of all websites and 59% of all the CMS platforms.
I use the WordPress CMS platform for website design and construction as it is the premier website publishing system and the leader in the field, maintain regular updates. WordPress is on the leading edge of technology using clean code and is streets ahead of the hundreds of other CMS who sooner or later become out-of-date or discontinued.
5. Some background information to those new to websites
Navigation is the gateway to different parts for your website. It must be easy to find, fast and effective taking direct to the relevant content you are seeking.
Web Pages are somewhat static pages of content generally about your business. They are readily available to tell the visitor about you, your product and services, your policies and the like.
Web Blog (web log) or Post are articles of content that are added to your website. Blog should provide valuable information to satisfy visitor questions. They become a library within your website that draws more visitors. That is what it is all about…
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