Measuring and tracking to maximise SEO success can be provided by a range of sophisticated tools. They provide a road map of visits, the reason for the visit and where they have come from.
By using measurement and tracking tools the information highlights the strengths and weaknesses of your website and its pages content.
All websites can benefit from this knowledge but it can take considerable time in setting the tools up, monitoring, evaluating and taking action to maximise your websites performance.
An increase in websites performance gains more visits and customers which leads to increased sales.