The superior Yoast SEO plugin actually understands search engine optimisation and the search engines ever changing algorithms. Hence you will see regular updates of the Yoast SEO plugin. [Read more…]
Holistic SEO Crawl, Find and Site Speed Module 3 is about designing and constructing websites so they will be found more often, down loading at a superior speed. [Read more…]
Holistic SEO Algorithms Module 1 is the first review in a series of education and guidance articles by the leading global SEO experts Yoast. They work with the worlds most successful internet organisations developing structures to excel in search engine optimization.
Information in the module relates to how search engines work and the influence algorithms have.
When it comes to search engines Google are the worlds dominant player and you find other search engines follow along similar lines.
Googles mission – is to build the perfect search engine that helps people find what they are looking for.
To be an online success a flashy website design by your graphic designer mate without any SEO and SEM just will not make it.
Anyone who guarantees you page one ranking on search engine should be avoided.
Most websites on the internet do not have the three elements for success – Design, SEO and SEM. [Read more…]
Google launch mobile friendly algorithm to cover the influence of mobile search in the internet.
Mobile search is now an average of 50% of all search and growing so it is vital your website be mobile friendly.
Is your website mobile friendly? If it was built some 3 or more years ago and never been updated it will not be mobile friendly or responsive.
Google recognises the growth of Mobiles and has announced [Read more…]
Measuring and tracking to maximise SEO success can be provided by a range of sophisticated tools. They provide a road map of visits, the reason for the visit and where they have come from.
By using measurement and tracking tools the information highlights the strengths and weaknesses of your website and its pages content.
All websites can benefit from this knowledge but it can take considerable time in setting the tools up, monitoring, evaluating and taking action to maximise your websites performance.
An increase in websites performance gains more visits and customers which leads to increased sales.
Google Analytics is a valuable tool and completely FREE allowing you the flexibility to set up your business website statistics and tracking to assist in driving traffic to your site. It provides the answers to what content is working and what is not.
Google Analytics provides a website marketing advantage for both small and large businesses. [Read more…]
SEO dos and donts for success has been developed to assist authors and copywriters in developing strategies to maximise Google’s 200 plus ranking factors building on the dos (pluses) and avoiding the donts (negatives).
First published 30 December 2013, Revised 23 November 2014
Does anyone really understand SEO as behind the 200+ signals there are over 10,000 sub-signals…
Probably not, not even Google as SEO has become somewhat of an evolving process and a law unto itself.