Here are simple SEO basics for beginners which provides a broad overview of what is required for search engine optimization (SEO).
The internet is driven by search engines such as google in providing information to people searching the internet for answers to their questions.
Pages and blog posts (articles) of high quality content using the best SEO will be rewarded by search engines.
What is SEO
SEO is the science behind website design and website success. More here.
There are 200 important elements to SEO and over 10,000 secondary elements. These elements do change and evolve from time to time. More here.
All search engines have a series of robotic algorithms that read and index the keywords within the content of written articles and file those links to the blogs or pages into their huge banks of computers.
Abide by the rules and guidelines of SEO and your articles and website will be found more often through natural search results.
Be aware the search engine algorithums are in constant change. Google have in the order of some 500 algorithm changes per year.
Using artificial methods of maximising SEO will eventually cost you by losing the trust and ranking of Google.
The best online success only comes with unique valuable quality content.
Here are the simple SEO basics for beginners.
Website pages and blog posts without search engine optimization will lose thousands of potential visitors because they will never find you.
Build your website for people first and search engines will follow.
1. Build your website on a strong foundation.
WordPress the open source premium custom management system (CMS) platform which dominates all CMS.
Plugins – load the WordPress platform with valuable plugins that provides visual and behind the scenes smooth operations of your website.
Quality mobile responsive themes do cost a little money but are well constructed with clean coding that provides a fast loading speed. Free themes are restrictive and slower loading.
Ease of navigation. Provide your visitor a pleasant and reactive visit about your website without the clutter or confusion of finding navigational links. Many of the newer styles of websites are difficult to navigate and look for information especially the less savvy searcher looking for information.
2. Website SEO content.
The best online success only comes from unique valuable quality content incorporating the excellent use of SEO.
Keeping your site fresh with new and updated content will have visitors returning. A regular blog post is a great way to add new quality content adding more keywords to your indexes.
Best work to a formula in answer to peoples popular questions. Make your article scannable as 85% of visitors scan and stop if they see an answer to their question.
Do not use
- a high density of keywords – about 1% mainly near the start is okay
- copy and paste
- walls of text
Add eye candy
Add eye catching title and description
The title and meta description (rich snippet) that comes up on the search page is ultra important for your article to be found and visited.
Website content More here.
3. Search Engine Marketing (SEM)
SEM is the marketing of your website having more people visit.
SEM is a series of tactics to make your website more visible to more people and visitors.
Best use natural or organic links to
- Social media – Twitter, Pinterest, Facebook, etc.
- Local search directories – Yellow Pages, Local search, True Local, Yelp, etc.
- Networking and building relationships – Facebook, Google+, LinkedIn, etc.
- Commenting on blogs, networks, forums, etc.
- Video with YouTube, Dailymotion, Vimeo, etc.
- Other relevant website articles
Summarising SEO Basics for Beginners
We at David McCracken SEO understand and implement the latest and best SEO elements.
Articles of high quality content using the best SEO will be rewarded by search engines.
The above are simple SEO basics for beginners which provides a broad overview of what is required for search engine optimization.