Grow your small business with online success it’s the future in marketing your business profitably.
The expansion of your online presence will increase visitors to your website by building your brand with content that is useful to potential customers searching the internet for products or services.
The net is a very economic marketing tool that promotes your business 24/7/365 at little cost to you. To increase visits to your website you must increase your keyword indexes through regular articles of valuable quality content in conjunction with best SEO and SEM practices.
Failure to increase keyword indexes and the maintenance of your site will lead to poor performance and fewer visitors.
Success seems to be connected with action. Successful people keep moving; they make mistakes but they don’t quit – Conrad Hilton
VIDEO’S are impossible to produce at present and will be delayed until next year when I get an internet upgrade.
#1. Business Growth Options | Doing it Online reduces Risk
There are many ways to grow your business with duplication of your bricks and mortar store, take over, merger or through franchising but these need entrepreneurial spirit, considerable capital and hard work all leading to increased risks.
In 2002 Bill Gates said
There will be two types of businesses, those that are on the internet and those that are out of business!
1.1 Bricks and Mortar businesses will never compete with online business
Online businesses certainly have far fewer costs than bricks and mortar businesses and you will never be able to compete profitably.
The trick is to use online marketing to promote, advertise and market your business to the wider community whether it be local or world wide.
1.2 Create your unique Marketing Advantage.
There is an importance to being different and providing unique quality products and services that save people time and money or provide a new or better result. More here
1.3 Create your competitive advantages
Create your competitive advantages and unique selling points but you need to market it locally or to the world through a dynamic website.
#2. How to Grow your Small Business with Online Success…
Websites are becoming an essential element of today’s business whether you are a small or large business.
Opportunities don’t happen, you create them
Chris Grosser, entrepreneur, photographer and marketing graduate of University of South Florida College of Business.
2.1 Online success comes from
Building your brand to become the authority that people trust together with the following elements. More here
2.2 Target your online audience
You need to gain an understanding of what your potential customer needs, wants, desires or must haves.
Know your Customer
- Build your relationship with your customers to get a better understanding of why they are a customer and what they are looking for.
- Ask them for suggestions, how you can do things better, what product they want, what information they require.
- After a purchase follow up a few days later to see if they are satisfied.
2.3 What are customers saying about you
Dependent on the type of business you are in you can gather information from customers by various sources, such as:
- Directed testimonials or reviews
- Comments on blog posts
- Social media platform – Facebook, Trip Advisor, Google+, Yelp and the like
- Direct instore contact – positive or negative comments
- Send out a survey.
2.4 Create quality content
- In answer to customers input in point 2.3
- When you have new or upgraded products or services advise the public with quality content in new or revised pages or blog posts
- Generate quality content in answer to people’s popular search questions with a new blog post.
2.5 Marketing your content
Today to gain extra presence online you need to consistently market your products and services with search engine marketing (SEM). More here
Advertising in the press, magazines, radio, TV and the like is having far less impact than online, not only are fewer people watching or listening but the impact is only a few seconds whereas on your website the information is available 24/7/365.
2.6 Avoid the Middleman
Thanks to the internet there are many ways to avoid the middleman driving up prices whether you are buying or selling.
The internet allows you to cut out the costs of layers of distribution between the manufacturer or service provider and the buyer.
2.7 Find a Website Designer with the skills
There are many website designers who do not have the SEO and SEM skills to provide an effective mobile responsive website that loads fast and gains search engine recognition and support to make your website an online success. More here
Concluding How to Grow your Small Business with Online Success…
The internet is a very economic marketing tool that promotes your business 24/7/365 at little cost to you. To increase visits to your website you must increase your keyword indexes through regular articles of valuable quality content in conjunction with best SEO and SEM practices.
The above is how to grow your small business with online success it’s the future in marketing your business profitably.