Competitive advantages and Unique selling points (also known as unique selling proposition) must provide and promote a clear benefit to customers.
Your competitive advantages are what sets your business apart from the competition highlighting the benefits your customer receives.
Your unique selling points are the marketing statement used to promote the areas of superiority in the sale of your business’s products and services.
Quote from Jack Welsh Retired Chairman CEO of General Electric 1981 to 2001, who’s business increased 4000% during that period.
An organization’s ability to learn and translate that learning into action rapidly has the ultimate competitive advantage.
Here’s how to develop your best business
Competitive Advantages and
Unique Selling Points…
Firstly – your business Competitive Advantages.
1.1 List your real competitive advantages or points of difference in superiority
What do you do for customers
- Provide free of charge
- What is your expertise
- What is unique about you and your business
- Why are we superior to our competitors
- Past history if you have one
- Why do our present customers buy from us
Also consider what you need to do to increase your competitive advantages to gain new customers
Where you need to increase or expand your
1.3 Customers buy benefits
Customers buy to
- Solve a problem
- Make life simpler
- Complete a process faster with greater efficiency
- Provide new or more information on a process, product or service
- Gain an experience
- Feel better about themselves
When a customer buys a product or service they are buying benefits and anything you produce free is a bonus for them.
Customers love to be treated as an individual who is remembered and if that can be a face to face contact it is even better as it builds trust and a strong relationship.
Build your brand to become the authority that people trust
Secondly – your business Unique Selling Points also known as unique selling proposition
2.1 What is unique about your business
- What is unique about your business product services, expertise, knowledge
- What do you do that is different
- Why are you superior to the competition
- Where can you develop a difference to our competitors
2.2 Don’t forget your customers
- What is the main reason customers buy from you
- What do customers want
- Can you match or exceed customer expectations
- Can you develop positions to provide greater competitive advantages
2.3 Developing a marketing slogan called tagline
Second to your business name it’s the next most important marketing tool
A marketing slogan is what your business will to become known for.
A short sharp catchy phrase to promote a clear benefit to customers
Examples of tag lines
- M & M’s – Melts in your mouth, not in your hand
- McDonalds – I’m loving it
- Nike – Just Do It
- David McCracken SEO – Professional website design without the hype or cost
2.4 Living up to your unique selling points
You and your business must live up to your unique selling points
Also you and your business must live up to your competitive advantages
It’s all about building your brand that becomes the authority that people trust. Doing business in today’s market is more and more about honesty and trust for you to be successful.
Finally – Review and strengthen your Competitive advantages and Unique selling points
As part of our service and website design we provide our customers with a page on your competitive advantages and unique selling points. Example visit here
Your competitive advantage and unique selling points should remain a live document and be updated on a regular basis as you, your customers and your competitors change so that you and your business to stay ahead of the crowd
Your Competitive advantages and Unique selling points (also known as unique selling proposition) must provide and promote a clear benefit to customers.