Last updated 29 December 2014
You require a competitive advantages with unique selling points for success…
Competitive advantages and Unique selling points (also known as unique selling proposition) must provide and promote a clear benefit to customers.
Your competitive advantages are what sets your business apart from the competition highlighting the extra benefits your customer receives.
Your unique selling points are the marketing statement used to promote the areas of superiority in the sale of your business’s products and services.
To enhance your Competitive advantages and Unique selling points
Your need to incorporate the important elements of SEO and SEM for your websites overall online success.
As a professional website designer who uses the best and latest SEO and SEM methods I maintain my knowledge with the current trends using some of the most successful people in the world who are leaders in online success and presence.
Training and Support
To achieve results it is a must that the whole website and its articles conform with the best and latest SEO and SEM practices
SEO and SEM practices are controlled through search engine algorithms which are continually changing – in fact algorithm vary slightly between search engines, Google by far the largest lead the way having some 500 change per year.
The internet development is a fast moving world so you need an organization which is on top of their game staying up-to-date with SEO, SEM, website design and who construct professional websites.
David Boozer my mentor is a leader and internet success who offers FREE Video training here.
1. Competitive Advantages | Points of Difference
These are FREE at no extra charge!
1.1 We design and construct professional websites without the craziness, hype or costs that many of our associates charge.
1.2 We are prepared to spend a little time with you in developing your requirements in a website at no cost to you. Prior to our first discussions you need to have some objectives in mind and have looked about the internet for a web page style you would like to emulate.
1.3 We will develop with you your
- Marketing strategy
- Competitive advantages
- Unique selling points (Unique selling proposition)
1.4 We will provide you with a written agreement.
As professionals we care about you and will explain and walk you through the process without the hype.
If in fact you live on the Sunshine Coast in Australia we are happy to come to your place of business and meet face to face.
1.5 We can establish a brand new website within 2 weeks providing we get the input from you. A complex site will take longer.
1.6 We use WordPress the open source content management systems (CMS) platform for website design and construction as it is the premier website publishing system and the leader in the field by maintaining its leading edge technology.
1.7 We use only website themes that use clean code and are designed for both mobile phones, devices and computers. The websites we design generally load in under two seconds, are of a clean appearance to limit distractions and use multimedia to encourage visitors to stay longer
1.8 Quality content is the foundation and the road to your website success and business future. The articles we produce or help you produce must be of the highest quality content using the best SEO practices
1.9 Content Marketing with well planned SEM including multimedia is a major part of your online success.
1.10 We can provide regular blog posts on how to improve your online presence
1.11 We recommend developing your natural organic growth – do not buy links or your website will eventually be “killed” by Google.
1.12 We provide you with complete control of your website
1.13 We follow up and don’t drop you when our job is completed
1.14 We are trained by experts who provide backup should I need it. For the best results for success online use a professional who is committed to on going training using the latest developments in website design.
2. Unique Selling Points
2.1 As an entrepreneurs we understand what is required to develop an online presence so we are more than a professional web designers who constructs websites.
For outstanding online success you need our expertise using the best and latest search engine optimisation and search engine marketing practices to build your brand, authority that people trust.
2.2 We put you in total control of your website which allows you to be FREE to enter your back office documents.
This avoids web designer lock-in where traditional website designers are in control of one or more of the elements – domain name, hosting, ability to login to your website back office or remain in-charge of your website design because it’s in HTML code or a system you don’t have knowledge of.
2.3 Our costs are lower than larger city based website design organizations as we do not have to cover the infrastructure costs. In fact our costs for similar work are a fraction of city based competitors.
2.4 We do not sell you hype or spammy practices. We look to build your brand to gain the authority that people trust through honest hard work.
2.5 We are a small organisation that is able to provide individual and personal attention that are listed in our competitive advantages and points of difference.
2.6 We look to over deliver on our agreement
2.7 We do not make promises we can not keep such as guaranteeing ranking. The fact is NO one can guarantee ranking and anyone who says they can is bending the truth or a liar.
2.8 As part of our service and website design we provide our customers with a page on your competitive advantages and unique selling points to assist in keeping you stay ahead of the crowd.
With all our customers we develop competitive advantages and unique selling points as an extra benefits within your package from David McCracken’s SEO.
David McCracken on Google+!