An active website gets more hits, enquiries and sales than a passive or static site…
An active website is one that changes its content regularly consistently building your brand, authority and trust with an increasing stream of visitors. If set up correctly using up to date SEO and SEM practices you will be found more often, receiving over 90% more visits than a static website.
A passive or static website rarely changes showing the same message over and over again therefore ranking will be much poorer. It tends to get out of date quickly with the content created, the platform that supports the website and any links that are made.
Websites are like life, be active and grow, be passive and die! [Read more…]