Having a mobile responsive website with pages of valuable content is a great way to establish an online presence. By having a blog attached to your website is the best way to build your brand to become the authority that is trusted within your niche.
The writing of a regular blog builds confidence, relationships and sales.
Visitors, customers trust the advice and information provided in blogs. Potential customers make a purchase based on a blog post especially from respected and trusted businesses.
2013 Sensis social media report
On average people read 4 blogs before making a purchase decision.
1. Undeniable business stats created by blogging…
In a study of over 7000 businesses by the very respected HubSpot organisation of Comprehensive Marketing Benchmarks dated October 2013. These statistics are so undeniable you can no longer avoid the need to blog if you wish to make a success of your business online.
Just some of a few stark facts.
Businesses that blog 15 times per month get 5 times more traffic and potential sales to those who do not blog at all.
I hear you saying 15 blogs per month? Way too many…
Well – look at these additional stats.
- Blogging one or two times per month generates 70% more leads than those who don’t blog at all.
Businesses who blog 3 to 5 times versus 6 to 8 times double their monthly sales.
- Small businesses of 1 to 10 employees are winners – they gain the greatest increase in visitors.
- As you will note from the accompanying charts those websites with the largest number of pages (blog posts and website pages) gain the greatest results.
For more detailed information this can be gained by visiting HubSpots Comprehensive Marketing Benchmark from 7000+ businesses here.
2. Reasons and benefits in blogging for business…
Blogs and Blogging:
2.1 Will provide you with more visitors, customers and sales.
2.2 Builds your keyword indexes in search engine files providing more answers to peoples questions.
2.3 Fuels SEO and SEM
2.4 Is the heart of your content marketing
2.5 Maintains your focus on your marketing strategy
2.6 Blogs and websites are an economic and effective way of marketing your business.
2.7 By sharing your expertise builds your brand and authority
2.8 Provides a medium for you to tell your story
2.9 Forces you to think, stay educated and be up to date with the latest advances in your niche’s technology.
2.10 Can become a two way conversation with visitors, customers and business associates
2.11 Your website and blog becomes a valuable library of quality content that people and search engines refer to.
3. Call to Action
If in business you should start blogging even in a small way.
You can start blogging on simple platforms of
They are very basic, plain and boring. Also they are so called free (not so)
Before starting writing a blog seek the advice of setting up from a professional, it may save you a lot of pain or work in the future.
But for business I would recommend you use the WordPress platform – it allows you to blog and permanently display information about your business in both text and images not at great cost.
Website are a long term investment and are not expensive to build or maintain by you finding a quality Webmaster.
Summarising Reasons Why you Best start Blogging your Business
Having a mobile responsive website with pages of valuable content is a great way to establish an online presence. By having a blog attached to your website it is the best way to build your brand to become the authority that is trusted within your niche.
Blogging for business and reasons why. It is a real way to promote and market your business generating new customers.